How to build strong personal brand in an era where the market and technology are changing at a dizzying pace? Every day, new companies, startups and ideas are created. New technologies are changing the market, everything is changing, evolving. What is one common feature of all these changes? Who is behind the largest companies? Who uses the products and services? Who promotes best? It’s you! Man. Unit. Why do I consider personal branding to be the best investment?
Personal branding definition
Personal Branding: Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you. – David McNally and Karl Speak
Personal Branding: Your brand image is what you create to help build your business. Your personal brand centers around you as an individual. – Laura Lake
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence. The term personal brand is believed to have first appeared in the August 1997 issue of Fast Company Magazine, in an article by management guru and author Tom Peters, who wrote, “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Dan Schawbel
Personal Branding is who you are to other people. It’s the key feelings, emotions, connections, memories, assumptions that other people associate with you. You are building your personal brand in every human interaction. It’s only a matter of how big your influence and your personal brand can be. It’s best when it’s built on your true you, on your mission, story, values and vision. – Michael Beast
Watch my video about Personal Branding
How to build a personal brand?
Actually, you already do it, only to a large extent unconscious. So how to use your greatest strengths, your knowledge and experience in building a strong personal brand?
Personal Branding Core – who are you, but for real?
Building a personal brand on the facade of a good look, fake shots, fake successes and fake gestures may allow you to build a large audience in the short term, but you will attract 90% of those you do not want and you will loose the 10% you care about. To build your personal brand, start by carefully looking at yourself. Who are you for real? What are your biggest advantages? What are your disadvantages? What do you want to change in the world? Why do you think this is important? Is this important to you? What are you ready to sacrifice to achieve this? What are your key values? These questions are only part of the way in the search for your life mission, your vision, direction and tools that will help you keep the course in hard times. It is worth starting from this and give your personal brand a strong core.
Personal Branding Strategy – plan your growth
Regardless of whether you are building a personal or business brand, it is worth preparing a strategy. Start from where you are now. At what point do you start? What do you have now? What resources and who can help you? What are your shortcomings and how can you fill them? Only from this place build your vision. Suppose all your plans and dreams came true, everything went according to plan and you were fully successful. Describe that moment with details. How are you? What does your business look like? How do you spend your time? Who is around you? What is the plan for the coming weeks? This way, you draw a desired vision, a nice picture that will attract you. Now write what had to happen for that to happen? An effective strategy is written in milestones and individual steps to achieve them. It’s properly set KPI’s and measuring them on your way. A good strategy is an engaging, interesting game that in effect gives you fantastic rewards!
Personal Branding Value – what will you give?
A common part of all strong personal brands is that they give huge value very cheaply or (even better) for free. Think about all the famous actors, musicians and artists. You are able to admire their art for free or very cheaply. Think about all social media stars. You get entertainment, knowledge and inspiration for free! Building a personal brand means giving great value to people who seek this value. In this way, you build the capital of gratitude and trust. By creating valuable content, sharing your knowledge, you will attract people who seek this knowledge and values, and in effect build your tribe, fans, people who will buy from you when the opportunity arises. I really like the GaryVee philosophy: give, give, give and then ask. In this way you have bigger chances to build your strong personal brand.
Personal Branding Business – what will you sell?
If you give enough value, patiently and carefully listen to your tribe, you will build a powerful media channel. You can become a great seller and sell at every step, but then you will not build enough capital of gratitude and trust – then you will just build an active sales business. On the other hand, by building your personal brand you will sell virtually effortlessly. If you already have your own business, your personal brand will attract new, great customers. If you want to build a business on your personal brand, it is worth investigating what problems your tribe has and then responding to these problems with products and services. There are plenty of ways to monetise your personal brand and I plan to create a separate, expanded article on this topic. But just think about services, courses, books, public speeches, affiliate marketing that you can easily sell to your fans if you have previously given the right value.
Personal Branding Marketing – how to build your tribe?
First you need to know who your recipient is. Who do you really want to reach? Then ask yourself what the day of such a person looks like, what are her (or his) routines, how and where she works, what she does in her spare time. Who is your ideal recipient? Create an accurate picture of a few people, or even better find such people and find out what they are interested in, what is important to them, what they use. Then your content, your value should appear wherever your customers are. The best in as many places as possible! Then consistency is more important than frequency. A much better idea is to give content once a week, than for a week to overwhelm people with your content, to be silent for a month. There are several clever ways and tools to help you use your creative, high-energy wave and spread these content equally in many places. In this way, you’ll start building your audience, and if you give value and respond to their needs, you’ll turn them into loyal fans, into your tribe. Use the biggest levers: time, money, people, media. Over time, your personal brand will become one of the biggest levers. I will write a broader article about it, because the subject of using the leverage in building a brand is worth a wider knowledge. What do you think?
Personal Branding Star – it’s a process, it’s a rytm, it’s a lifestyle
Building a strong personal brand is a process. This is not a project, a product that has its end. You build your personal brand from the first interactions with people to the last moments. Along the way, you share in the right way what you meet, what you know and what can help others. So from my perspective, it is impossible to “build” a personal brand. The personal brand is BUILDING for life. It is important to note, learn and recognise your natural cycle. Each of us has better and worse days and it usually goes into a several-week cycle or several months. So make sure you use your high wave properly to have space, time and the opportunity to rest and regenerate when the quieter moments come.
Personal brand VS Personal Branding – what’s the difference?
A personal brand is a noun. This is a kind of summary of the person’s achievements. This is the observation of a given person at the moment, the value it gives, the level of influence and recognisability it has at this moment. Personal branding is a process. It’s continuous building, creating, taking care of your brand. Publishing content, answering questions, giving interviews, running channels on social media. As I wrote earlier, you build your brand from the beginning of your life to the end. And if you build your brand properly, it will radiate value even after your death, leaving a beautiful, growing heritage for the next generations. Does it make sense to you?